Exploring the OOH Landscape in Ghana with Taniya Mondal

What does it take for brands to succeed in Ghana's OOH media market? In this episode, we sit down with Taniya Mondal, Managing Director at Optimal OMD, to explore the unique dynamics shaping one of Africa's most exciting media landscapes.We discuss how brands can win with OOH in Ghana, what audience measurement looks like in a market with its own distinct challenges and opportunities, and the common misconceptions that global advertisers often have. Whether you're planning campaigns in West Africa or simply curious about emerging OOH markets, this conversation offers valuable insights into the realities of advertising in Ghana and the trends shaping its future.