Pat on Brands' View of OOH with Pat Mahlangu

We welcome fellow podcast host Pat Mahlangu from Pat on Brands; the first time we’ve had another podcast host join us on the show.As Pat on Brands celebrates its 10-year milestone, we unpack some of the biggest themes and insights Pat has uncovered through conversations with leading brands, marketers, and CMOs over the years. We also explore the opportunities for brands to better connect with South Africa’s youth market, and how young entrepreneurs are reshaping the country’s business landscape through innovation, culture, and community-driven thinking.The conversation also dives into the role OOH has played in building credibility and visibility for Pat’s Youth Brand Awards.