Recent Episodes
Current OOH dynamics in the SA landscape with Peter Lindstrom
The OOH industry is evolving rapidly, but with growth comes new challenges. In this episode we sit down with Peter Lindstrom to unpack the realities shaping OOH today; from market fragmentation and media owner differentiation to inventory saturation and the future of the channel.Peter shares his perspective on how OOH can continue to thrive in an increasingly complex landscape, why media owners need to move beyond competing on price alone, and what the industry must do to drive sustainable growth. We also explore the role of data, innovation, measurement, and collaboration in ensuring OOH remains a powerful and effective medium for advertisers.Whether you're a media owner, agency professional, marketer, or OOH enthusiast, this episode offers valuable insights into where the industry is headed and what it will take to succeed in its next chapter.
Takeouts from WOO Global Conference 2026 with Tom Goddard & Jacques Du Preez
Fresh from the World Out of Home Organization (WOO) Global Congress 2026 in London, we sit down with WOO President Tom Goddard and Jacques Du Preez Founder and CEO at Provantage to unpack the biggest conversations shaping the future of OOH.From global industry trends and emerging technologies to measurement and AI this episode provides both a worldwide and local perspective on the opportunities and challenges facing the industry.Join us as we explore the key takeaways from one of the most important gatherings in the global OOH calendar.
Pat on Brands' View of OOH with Pat Mahlangu
We welcome fellow podcast host Pat Mahlangu from Pat on Brands; the first time we’ve had another podcast host join us on the show.As Pat on Brands celebrates its 10-year milestone, we unpack some of the biggest themes and insights Pat has uncovered through conversations with leading brands, marketers, and CMOs over the years. We also explore the opportunities for brands to better connect with South Africa’s youth market, and how young entrepreneurs are reshaping the country’s business landscape through innovation, culture, and community-driven thinking.The conversation also dives into the role OOH has played in building credibility and visibility for Pat’s Youth Brand Awards.
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Meet the Hosts
Livia Brown
Founder, what3things
what3things.work ↗Livia Brown brings over 14 years of media and advertising experience, spanning new business, media agency leadership, and location data strategy. With a strong foundation built at dentsu and Posterscope, she offers a well-rounded, practitioner-led perspective on how brands plan, buy, and measure effective Out of Home. Passionate about the role of data in shaping smarter OOH strategies, Livia has become a leading voice in the space, consistently championing innovation and accountability within the channel. She is the co-host of Beyond the Billboard and co-editor-in-chief and co-owner of DOOH.co.za, a platform dedicated to advancing the OOH industry through education, thought leadership, and collaboration. Through her work, Livia brings both strategic insight and real-world experience, helping bridge the gap between agencies, media owners, and brands to unlock the full potential of Out of Home.
Kirsty Carlson
Founder, Synapse Media
synapsemedia.co.za ↗Kirsty Carlson is a leading OOH and media expert and founder of Synapse Media – an Independent Media consultancy, with 15+ years’ experience across large global media agency groups. She has led media and advertising for major brands in South Africa and across the rest of Africa in senior media leadership roles. Kirsty has spearheaded the centralisation of OOH media services at multiple large media agencies over the course of her career, and played a pioneering role in launching programmatic DOOH in South Africa. Kirsty has also been an AMASA award winner and nominee. As a co-host of Beyond the Billboard and co-editor of DOOH.co.za, she’s a recognized industry voice passionate about driving smarter strategy, stronger teams, and more impactful OOH across the continent. In addition, Kirsty is also the founder and owner of Her Collective; a women empowerment business driving mentorship for women in the media & advertising industry.